Visual Identity: Natalia Zoe Miklis
Zoe Miklis is a creative director, concept lead, designer, photographer, and writer who explores the interplay between visual creations and human emotion. For her, design means creating with intention and she is passionate about inventing visual narratives that are meant to create sensorial connections with people who experience her work. She focuses her imagery on atmosphere and lighting, often drawing inspiration from her photography. This visual identity highlights her love for both realistic and dreamlike aesthetics and this duality also comes together in the hidden meaning of the symbol.
Zoe curates an online space for creatives seeking a written escape and inspiration accompanied by aesthetic imagery. Therefore, the color palette and typography are chosen to be reader-friendly and reflect the theme and style of her blog.
The two accent colors add vibrancy to the earthy tones. Together with the green, they create a pastel version of the primary triad — red, green, and blue. This variation of the triadic color scheme creates a gentle yet lively aesthetic that complements both calm and sophisticated designs.
The symbol is pictured as a moody jewelry piece in a dreamlike sunset environment. The idea of a mirror surface represents the duality of the symbol. Added imperfections with fingerprints represent the human element of Zoe’s approach to design and intertwine between reality and dream. The symbol is translatable to photorealistic renders to add a branded detail.
